Developing Digipaks and Homepages for Idea 1
For this idea, the genre of music is alternative remix, but overall falls in the pop category. The original singer Banks, is an alternative indie singer. However, the remixers Snakehips are producers of Pop music.
The two artist's websites are completely different. On Bank's webpage, you are simply introduced to this picture. There are no words or information present. There are two hover links: one on each person. This lack of logo/text is very alternative and I personally found this extremely surprising. There is a glow around Bank's where I have hovered my cursor over her. C
Clicking on Banks, you are taken to her latest music video for her single 'F*ck with myself', which autoplays and fills the screen. Likewise, there is still no text or information about the singer or where to buy her album.
Clicking on the mannequin on the left, you are taken to this page. This gives you the opportunity to face swap with the mannequin. I believe this to be a promotional opportunity, as well as just being plain amusing.
Furthermore, on the homepage, scrolling down you are given the opportunity to get her latest single. Banks' star image is clearly different from others. She even makes it difficult to find the information that on other websites, including Snakehips, is obvious and the first thing you would see.
On the other hand, Snakehips introduces you immediately to their latest single Cruel ft. Zayn. Their logo is in the dead center of the album cover, with share buttons at the top to spread the sale. Their design is also minimal. It requires you again to scroll down to find the information. You find the music video and the concert dates. Along with the opportunity to buy their music.
I think with my homepage, I must combine the two contrasting websites together. This remix is pop and upbeat, yet it still contains the Avant Garde theme of Bank's music.
Furthermore, I looked at other artists websites which fall in the alternative pop category.
I looked at Mikky Ekko's homepage, which also sports a very minimal and lack of text design. However, the logo of the artist is neatly at the top. The information is displayed in logos and videos. You can find his music on spotify using the sharing logos and find him on social media. His latest videos are displayed first thing to the viewer. For my webpage, I would have more information, perhaps multiple pages with different features. On the other hand, I would keep the clean minimal style of Banks and use photography as an essential base of the website like Banks'.
Furthermore, the digipaks match Banks' homepage. The album covers are all in Black and White, and continues the theme of a minimal and clean design. The first design you can only see the bottom third of Bank's face. Her star image is clearly a mysterious and alternative figure, breaking away from the typical conventions of a female solo pop singer. She has a distinct logo which is used on all her designs. I like the idea of using a simple zoomed in photograph as the overall design of the cover. 
This is the design for Snakehips' remix. It likewise continues on the style of Banks minimal conventions. In fact, the photograph of the water is the same, there is just a different but equally as effective logo. The font is simple and clean. Overall I really like these designs to be clean and not showing any constructive star imagery, as that is not what the track is about.
For my design, I would continue the minimal theme and focus on the presentation of the music and what genre it conveys, rather than the star image of the artists.
A similar style to this is Gryffin's remix of Tove Lo's Talking Body. This also captures a minimal design where the star image is not constructed. This remix combines both elements of pop and alternative, which is shown in the cover.
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