In our group, we all created a rough timeline of how the video will be structured in the song. We listened to the song and nitpicked the different sections. We constructed a timeline

Today we had the chance to fully pitch our idea through our treatment. We spoke about our updated version of the neon ball, now a neon cube. However, we must consider the fact

As a group, we all had separate elements to work on. My element was to work on the silhouette wheel. Saskia's was to work on the screen element, and Amr was to work

 Based off our feedback, we went away and considered how to develop each element further into a more solid idea.  I had the task of improving the silhouette wheel.  As this is a

After pitching our treatment, we received some constructive feedback to help develop our ideas further. We were told that: the neon ball would be a difficult structure to build. Perhaps we should consider

I made a moodboard to reflect our target audience's (16-21) potential interests. This includes makeup, fashion, movies, parties, sports, celebrities, tv shows, and more.

For my groups artist, we have decided the target audience to be 16-21 females. The artist is a confident, feminine figure similar to present artists such as Beyonce and Ariana Grande. She carries

Audience Profiling is a very important factor to consider for the success of our music video. It simply defines the audience by segmenting them through demographical and psychographical methods. Defining the audience is

Polydor is a British record labels and company, working under Universal Music Group. They remain as one of the strongest labels in the country - producing music videos for a range of artists