Looking at Websites: Rihanna

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The viewer is similarly first greeted with an introduction page, offering the viewer products to buy by displaying a countdown to her tour and showing them her new clearly successful fashion collaboration with Manolo, displaying the new fashion frenzy #THECREEPER.  Immediately the viewer is bombarded with products and shows the synthetic star image that Rihanna has obtained.

The website entails a greyscale experience with the information laid out in a photo collage. In comparison to Grande's website, Rihanna's star image is so popular, the website doesn’t just sell her music but shows fans what she’s been getting up to e.g. vacations, fashion collaborations, music awards etc. They don’t just want to sell her music, but they are constructing her whole celebrity image. The website allows fans access to all aspects of Rihanna's career, music, image, outings and more. 

Whilst Grande's website is targeted for teenagers and former Nickelodeon fans, following from her Sam and Cat career. Rihanna's target audience is more within the 20's age gap. Rihanna has more of a grunge look with more explicit lyrics and sexual ideologies. This target audience is more interested in fashion and the celebrity along with a more mature adult genre. The audience may perhaps be even more connected with Rihanna than with Grande, as the navigation bar shows Videos, Photos, Music, Fashion, Tour, Charity, Bio, Shop, Fragrance, Stance Stocks and more. 
The technical conventions show a numerous amount of information all laid out geometrically for audiences to use with ease. To not overwhelm the audience with information and add symbolic conventions of edginess, the greyscale involves a hover feature in which the information turns into colour. Rihanna's website however, is a bit more complex with the amount of information it has and the age suitability of its material. The photographs used to visually show her career are more risky and suitable for an older audience.
Unlike Grande's website, viewers can still see the evolution  of Rihanna's career by displaying all her albums and news since the beginning. The website still covers news about Rihanna's old albums, such as Unapologetic gaining 2x platinums, conveying the ideology that she takes pride in her music.
Overall, Rihanna's website almost reflects her life and successful career. It bombards the audience with what it seems organic information as it doesn't introduce them obviously to buying her products. However, subliminally, as Rihanna applies to Dyer's star theory, the audience is exposed to buying all kinds of different projects, such as fashion products and fragrances.

What's similar and different between the two artists:

  • Both artists use an introduction page, where they offer different digital music platforms and merchandise. 
  • The artists have different target audiences, shown through different styles. Grande's is easier to use than Rihanna's, as it is for a younger target audience. 
  • Rihanna still updates on her previous discography, unlike Grande who focuses on her latest album.




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