Large Focus Group

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We conducted a focus group of media students aged 16-17 years. We presented them with our rough draft of our music video and album artwork. We gave them a questionnaire to fill out open/closed questions and asked them specific questions in person. 
The general feedback we received included:
- There is too much of Nandi in both the music video and the album digipak, perhaps include more of the rapper or the dancers in the music video, and other elements in the digipak.
-  The shots in the music video must be short and snappy, as the video began to become boring and repetitive. 
- The digipak could be mistaken as being pop, perhaps play around with the colour schemes or images to continue with the R&B genre throughout the entire campaign. 
- Other students suggested to perhaps incorporate the pink/blue theme of the colours in the music video into the digipak. 



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