Why do artists use websites

Websites are a key element for artists and bands. It is a platform to advertise, sell and promote the artist and their star image. The website can be used to construct and sell an artist's star image, by presenting them with what they are up to and providing more information - such as their biography/discography and when they are going on tour. Websites are an up to date advertising platform, where the marketing is ever changing. You do not see marketing for products that aren't the latest release on artist's websites. E.g. on Adele's website, her priority marketing would be her latest album 22.

Artists may used websites to gain a wider following. It is a channel or fans to find updates and communicate. Websites generally have email subscriptions and links to the artist's social media platforms, for fans to follow. Websites also allow accessibility for artists to promote and gain a global following. Their official status they perceive with a website exposes the artist to companies and labels, which can easily contact them to give them more opportunities. 

Websites are also a place to sell products of the artists. Not only can you buy their latest album both physically and digitally, but also there may be a shop set up, where you can buy artists merchandise. Concert tickets may also be sold on the website, where fans can book. This brings the artist more promotion and revenue, as they have made it as easy as possible for fans to find. 

Overall, websites are important for musicians, as they bring different element, such as selling, promoting, presenting information, communicating etc. all onto one platform; where fans and companies can easily navigate.