Questionnaire
Saskia created a questionnaire for our music video, digipak and overall campaign (the two combined). We will use this to receive feedback from our focus group, including open and closed questions, in addition to asking them in person.
Are you that Somebody
Questionnaire?
Digipack:
Yes
No
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What age are you?
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Do you buy hard copied
Digi-Pack?
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Do you like the poses we
have chosen to use?
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Does the colour scheme work?
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Do you find it looks too
repetitive?
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Would you say we have photo
shopped it too much?
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What
genre would you say our Digipack matches?
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How
have we captured the genre R&B?
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What
elements do you think perhaps don’t work on our digipack?
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How
would you change these elements to improve them?
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What
do you think of the use of font we have used?
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Do
you think our artist is featured too much or does it work?
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Music Video
Yes
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No
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Did
you get bored at any stage?
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Was
the genre of R&B clear throughout the video?
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Did
we introduce the different elements of the video at the right time?
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Did
you enjoy all three minutes of our music video?
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Did
you like the colour scheme?
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Should
there be more shots of the main girl?
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Should
the rapper have starred more?
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Do
you think the front cover of the Digi-pack works with the genre?
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Did
the video hold your attention from start to finish?
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How
would you make our video more interesting?
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Do
you like the elements we have used?
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What
was your favourite element?
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Was
the editing fast enough or too slow?
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Should
there be more shots of the of the dancer?
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What
did you think the idea was of the concept of the video?
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Does
it bother you that the rapper starts of the music video?
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Overall Campaign:
Yes
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No
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Does
our campaign link?
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Do
the colour schemes link?
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Do
the different costumes and outfits work?
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Is
the genre obvious?
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Is
there anything you would change about our digipack?
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Is
our campaign pleasing to the eye?
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What
would you change about our overall campaign?
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How
would you change it?
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What
genre do you think our campaign fits?
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Do
the music video and album clear belong to the same artist?
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Is
it clear that the digipack is for an album and not a single?
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Tags:
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