Questionnaire

Saskia created a questionnaire for our music video, digipak and overall campaign (the two combined). We will use this to receive feedback from our focus group, including open and closed questions, in addition to asking them in person. 



Are you that Somebody Questionnaire?

Digipack:
                                                 Yes                                 No
What age are you?


Do you buy hard copied Digi-Pack?


Do you like the poses we have chosen to use?


Does the colour scheme work?


Do you find it looks too repetitive?


Would you say we have photo shopped it too much?



 
What genre would you say our Digipack matches?

How have we captured the genre R&B?

What elements do you think perhaps don’t work on our digipack?

How would you change these elements to improve them?

What do you think of the use of font we have used?

Do you think our artist is featured too much or does it work?

                                                                                     

Music Video

Yes
No
Did you get bored at any stage?


Was the genre of R&B clear throughout the video?


Did we introduce the different elements of the video at the right time?


Did you enjoy all three minutes of our music video?


Did you like the colour scheme?


Should there be more shots of the main girl?


Should the rapper have starred more?


Do you think the front cover of the Digi-pack works with the genre?


Did the video hold your attention from start to finish?



 
How would you make our video more interesting?

Do you like the elements we have used?

What was your favourite element?

Was the editing fast enough or too slow?

Should there be more shots of the of the dancer?

What did you think the idea was of the concept of the video?

Does it bother you that the rapper starts of the music video?


Overall Campaign:


Yes
No
Does our campaign link?


Do the colour schemes link?


Do the different costumes and outfits work?


Is the genre obvious?


Is there anything you would change about our digipack?


Is our campaign pleasing to the eye?



What would you change about our overall campaign?

How would you change it?

What genre do you think our campaign fits?

Do the music video and album clear belong to the same artist?

Is it clear that the digipack is for an album and not a single?



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