Results from our focus group
Below are the results we obtained from our focus group feedback session. These graphs and tables were created by Saskia.
Yes
|
No
| |
Do you buy hard copied Digi-pack?
|
5
|
10
|
Do you like the poses we have chosen to use?
|
12
|
3
|
Does the colour scheme work?
|
15
|
0
|
Do you find it looks too repetitive?
|
6
|
9
|
Would you say we have photo shopped it too much?
|
1
|
14
|
Music Video
|
Yes
|
No
|
Did you get bored at any stage?
|
10
|
5
|
Was the genre of R&B clear throughout the video?
|
14
|
1
|
Did we introduce the different elements of the video at the right time?
|
14
|
1
|
Did you enjoy all three minutes of our music video?
|
7
|
8
|
Do you like the colour scheme?
|
11
|
4
|
Should there be more shots of the main girl?
|
0
|
15
|
Should the rapper have starred more?
|
12
|
3
|
Do you think the front cover of the Digi-pack works with the genre?
|
13
|
2
|
Did the video hold your attention from start to finish?
|
12
|
3
|
Overall Campaign
|
Yes
|
No
|
Does our campaign link?
|
12
|
3
|
Do the colour schemes link?
|
8
|
7
|
Do the different costumes and outfits work?
|
15
|
0
|
Is the genre obvious?
|
10
|
5
|
Is there anything you would change about the Digi-pack?
|
12
|
3
|
Is our campaign pleasing to the eye?
|
14
|
1
|
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