The viewer is similarly first greeted with an introduction page, offering the viewer products to buy by displaying a countdown to her tour and showing them her new clearly successful fashion collaboration with

I began looking at websites as a component of music campaigns. I compared the websites of Ariana Grande and Rihanna, both very popular artists but of different styles and iconographies.  http://www.arianagrande.com/home/ The viewer

Websites are a key element for artists and bands. It is a platform to advertise, sell and promote the artist and their star image. The website can be used to construct and sell

I decided to create a website based on the existing band DNCE. As they are newcomers, they so far do not contain any merchandise or sales online. I chose DNCE as they are

After receiving feedback for our digipak draft, we decided that we need something different with the album. Our audience responded with suggesting that there is 'too much of the artist' and that we

After conducting an audience feedback session with a large group, we collectively decided that another group audience feedback session needed to be done. This is so we could get more in-depth, responsive and

We conducted a focus group of media students aged 16-17 years. We presented them with our rough draft of our music video and album artwork. We gave them a questionnaire to fill out

Below are the results we obtained from our focus group feedback session. These graphs and tables were created by Saskia. Digi-Pack Yes  No  Do you buy hard copied Digi-pack? 5  10  Do you

 Qualitative research is exploratory research, which requires in depth answers and allows the researcher to collect more data. These are open questions, where the question allows a bigger and richer answer instead of a

Saskia created a questionnaire for our music video, digipak and overall campaign (the two combined). We will use this to receive feedback from our focus group, including open and closed questions, in addition to