Evaluation Task 2: How effective is the combination of your main product and ancillary texts?
For evaluation task 2, we explained our creative decisions which affected our artist's star image, our target audience, and how all 3 products combined to create an effective music campaign. We brainstormed our ideas and bullet pointed, which we then elaborated via recording a video of us. We have edited the video with overlapping images and clips to demonstrate our points further. This kept the video engaging and interesting as there was something to watch in addition to listening to our points.
In conclusion, we created a music campaign which allows our artist to connect to her fans. This supports Dyer's star theory paradox as she is absent and present at the same time, as well as being ordinary and extraordinary. Through our connected products of music video, digipak and website. We constructed our star to appear sexy and fun to appeal to her target audience.
Tags:
a2
evaluation
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