Construction of the website
We began to add on side pages to our website such as Music, Tour, and About page.
These pages are important in selling our artist's star image. She is both extraordinary by producing tour tickets but ordinary by connecting to her fans via her about me page. For each page we added a different background image from our music video behind the scenes. This made the website look colourful and fun, whilst maintaining Nand.C's mysterious star image through the continuation of silhouettes.
For the music page, we immediately introduced the consumer to her latest music video to her single. The concept of pushing sales and attention for the artist's most popular single is frequently seen on real media products in R&B. We then added a media player onto the music page where fans can see and buy her singles individually. As Are you that somebody is the only real song, I created some blank mp3 files to give the illusion that you can play her entire album.
We added a buy section which allows fans to purchase her merchandise. She is synthetic and a star commodity, meaning that her focus is on generating sales and selling her image rather than her music. This is particularly important for an up and coming artist who needs the press.
We created a collaboration of a jewellery campaign called Gemini Jewellery x Nand.C. We took a picture of a ring close up and added Nand.C's autograph x Gemini Jewllery's logo over the top. We explained that Nand.C has recently collaborated with the Jewellers to sell to her fans. This presents her star image as girly and feminine through the diamond ring, but confident in that she appears to be doing good business with other serious companies.
This enhances Dyer's star paradox that she is extraordinary and ordinary at the same time, as well as being absent and present to her fans.
We created an about me page which gives basic background details about Nand.C. We wrote this in first person as it was written by her herself, connecting more with her fans and appearing to be more ordinary.
We added direct social media links such as an instagram feed onto her page to direct the audience to her media platforms. This is important as social media has become a crucial role in creating a star image, as theorised by Henry Jenkins who claimed 'if it doesn't spread, it's dead'.
We created a separate tour page as this is one of the most crucial elements to our artist's success. In the online age, artist's now make most of their money from concerts and tours.
We used the programme BandsInTown to create tour dates along with the venue and an additional RSVP and Buy Tickets button.
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