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This is our final media product titled 'The Salvatore'
We embedded annotations of what technologies we used on our video. We first created a script to which we all contributed in what to say while Jess typed. I then copy and pasted them onto different annotations and applied them to specific areas in the film.

SCRIPT:
We used Adobe Premiere Pro to create the titles and assemble the sequence.


We used Adobe Audition for all of the sound effects. We added a diegetic dripping sound to create the effect of a prison like atmosphere.

We used a Sony FS100 and we used Prime lenses as well as Micro lenses throughout the process of filming.

We used a tripod throughout the day to get steady shots and smooth pans.

We used a Sennheiser directional microphone to capture sounds on the day.

We enhanced the lighting by changing the brightness and contrast for continuity throughout. We wanted to create a dull light, by using 4 lightbulbs which illuminated the set. We used an additional light to create a daylight effect by the door. We added a daylight fresnel light and a blue gel to light the padlock and connote freedom.

We sped up the pans to create panic, which shows the protagonist perspective.

We used reverb onto our sound in Adobe Audition to create metallic echoes. This is to make the sounds blend with the prison setting.

We assembled the sound track by layering different sound effects together. We increased the diegetic sounds further into the sequence to suggest the idea of time running out as the villain comes closer.

We used an additional light to create a daylight effect by the door. We added a daylight fresnel light and a blue gel to light the padlock and connote freedom.
For this question I created a Soundcloud to explain the attraction of the film for our target audience



TRANSCRIPT


what pleasures can your target audience gain from the opening?

The reveal of the keys as the character sees them is exciting which wants the audience to continue watching the rest of the sequence.

Language and dialogue used is very colloquial, and has a sense of personal connection with the target audience, as the swear words used are commonly said in real life, but not very much heard in film or tv. It might come to as quite a shock to hear them so frequently in our thriller at first, but a lot of the audience can relate to what he’s feeling. 

The actor we used fits within the target audience, he also appeals as he’s attractive and young. This means the audience can relate to the character, as he is similar of age and personality.
the concept itself is very updated and modern. By using keys as a mind game instead of just a general prison cell scenario. 
The fact that the villain is coming closer and shooting people held in their prison cells, whilst playing mind games is very twisted and something that we would not traditionally see. The plot twist challenges normal conventions of a prison setting and gives an exciting plot device for the audience to want to learn more about. 

what type of film is this?

The sub-genre of our thriller is an espionage thriller, meaning spy thrillers. This generally includes action and psychology so the thriller is a combination of the three.
Other thrillers similar to this is the bourne legacy, the bond franchise, storm breaker, body of lies, salt, 

Bond in particular deals with a lot of close shaves, like the concept of our opening sequence

why does setting appeal to the audience?

The setting appeals to the audience as it's very ascetically pleasing, with all the keys nicely placed out despite it being a stressful situation. I think the setting is really cool as it’s really unique and artistic

It’s set in a prison, which is becoming an increasingly popular setting for tv and film. 
Some popular film and tv that are set in prisons include orange is the new black, prison break, escape from Alcatraz, and dead boss.  

story:

the story is basically a spy who’s got himself locked up with some villains in a prison cell. BUT the villains are playing mind games with him. They install hundreds of keys on the ceiling with only one key that fits into the padlock on the door. the villains are coming to each cell and shooting down every prisoner, with every shot they are coming closer to our protagonist’s cell. this makes him panic and thus tries to find the right key
We end the scene with the spy placing of what he thinks is the right key and hear a gunshot in the title card.

In our sequence we only see the male protagonist spy, but we hear talking in the background and footsteps getting louder and louder. The footsteps are the villain which is obviously a threat to the protagonist, as he’s associated with panicking the character and the sound of a gunshot. therefore, even though we don’t see the villain, he still creates tension offscreen and builds a more dynamic narrative.

The narrative appeals to the audience as tension is created through the many holes in the narrative, which puts the audience on edge. The thriller ends on a cliffhanger, leaving the audience asking who is the protagonist, why is he stuck in the prison cell, who has placed him in the prison cell, was that the right key, and did he escape in time?

The opening sequence is not the very start of the film’s storyline. which means the narrative is not a linear order and the plot is shown in fragments, instead of chronologically.
The rest of the film would be watching the previous scenes of the storyline right up to that key scene. 

This means that the audience will not find out any of the previous questions they may have been asking themselves until much later on the film, so hopefully they would want to continue watching to find out. 



the social groups that we are appealing to are women through the male protagonist, we used a young, professional, emotional, attractive, man and in the end - he is  dominant too. but also we are appealing  to men through the action and panic of the scenario. The sounds of gunshots in particular are appealing to men, as it displays that there will be weapons and violence present in our thriller. 

We are appealing to a younger audience as it includes a lot of action and a non-linear narrative. The mystery and cliffhangers entice tension and makes the audience think about what is happening. 

How does music appeal to the audience?

we were going to use music but in the end we decided not to. The sequence is jam packed full of action and the sound effects are added to make the thriller even more exciting and tense. With music added, it would have broken the entire atmosphere of the film as there would be too much happening. 

how might titles appeal?

if we had the budget we would personally consider a masculine actor such as sam claflin or douglas booth to play the protagonist. 
The actor needs to look in his early twenties, masculine but not too masculine as stereotypically we wouldn’t see a really masculine figure break down during a close shave.
Or we could possibly have dylan o brien who was in the maze runner, which shares similar conventions of character and plot of our thriller
I would personally choose martin campbell to co-direct the film as he’s had experiences with  thrillers beforehand such as casino royale, the legend of zorro, green lantern, edge of darkness and no escape

What editing techniques you used that appeals to the audience?
we increased the pace to match the increasing panic of the protagonist - by having shorter shot durations, more cuts and faster shots like pans
the audience is feeling the same amount  of panic as the character all through out the sequence

conventions we used include:
tension, violence, panic, weapons, action, cliffhangers, suspense, hero, 

we used fast paced editing to represent the panic and action
the sound captured, such as the dialogue showed the violence and aggression the character felt 
we cut the ending to black to use a cliffhanger, adding suspense to the thriller
we challenged conventions of a strong male protagonist as we watch the character in distress under this extreme circumstance.





These are a few of the interviews I conducted with people of different ages. As I was ill, I was not available to go and ask people in person. I therefore had to result in conducting interviews online. I found that the target audience would be suited from 15-25.


























After conducting multiple interviews with people of different ages and genders: I have concluded that the target audience for our thriller is between the age range of 15-25. I found that this age range can handle the big amount of inappropriate language e.g swearing, and graphic scenes e.g. blood and gore. My thriller includes scenes displaying swearing, violence, weapons, blood, death and distressing scenes.


My thriller is set in a city, where the environment is busy and chaotic. My target audience generally work and therefore live near urbanised areas, which means they can relate to the setting and theme of the thriller. My thriller can also be categorised in the psychological espionage sub-genre. This may include new and current technologies and political issues. My target audience are very up-to-date with the current trends in technologies and the news.

The opening sequence features the concept of old fashioned keys to fit in an old-fashioned padlock. The protagonist, who fits in the same age range as the target audience, is clearly shown frustrated about the amount of old fashioned keys he must try in a very short period of time. My target audience may relate to this frustration, as they too would react if in the same situation with old fashioned keys.

My target audience consists of both male and female members. The males may relate to the protagonist hero, whilst the female may be attracted to the masculine figure.

My target audience may enjoy various physical activities such as:

  • Sports - football, rugby, tennis, basketball, baseball, boxing etc.
  • Movies - cinema films, television shows, thrillers, comedies, soaps, action, 
  • Clubbing - parties, raves, social clubs, 
  • Video Games, social media, sex and violence, action,


Older members within the age range may be working in offices and other occupations. This age is around 23-25. These members may be interested in political, economical and environmental issues within many different countries and cultures.




My target audience are highly educated. They will understand the storyline and motives behind the characters and plot. The story can be particularly confusing when technology is involved. I imagine the film to be demanding in terms of concentration. Older members of the audience may not be interested in the political issues and environmental factors that may underline the motives and plot of the film.

My audience can relate to the distress that the protagonist is going through in the film, as his younger sister is dying of a terminal illness. The audience understand the love for a child and the distress it would cause in order to protect them.


The audience may be from a wealthy background, as they are possibly willing to spend a small fortune on a cinema ticket. (approx. £10) The protagonist is equally from a wealthy background, so the audience can relate to his circumstances and character.


If I had the budget, it would be ideal to partner with a company such as 20th century fox or metro-goldwyn-mayer. However, in reality we have created an extremely low budget student opening.
Instead I looked at lower budget distributions, such as British Independent Film industries. In my research I found Hammer Films. Hammer is a British film production company based in London. It is best known for making thriller classics and noir films, such as Dracula and Frankenstein.

Hammer has professionally and successfully produced thrillers beforehand. Since the company was sold in 2007 by a consortium headed by Dutch media tycoon John de Mol. The company has produced films such as Let me in, The Resident and The Woman In Black.

Before 2007 however, the company continued dormant past it's peak years of mid 50's to 70's. The company was still alive but no one had yet invested in it since.

I would partner with this company; although they have been dormant for decades, they are still producing successful thrillers, particularly in the psychology sub-genre. Compared to other companies, Hammer Films is known for their thrillers and focus their finance and skills towards that genre. I would safely trust Hammer Films to carry out the success of our thriller.


Film Idea (Pre-Production) Institution Research

Distribution
 is the process of making a product or service available for us or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. The other three parts of the marketing mix are product, pricing, and promotion.



Based on my film idea, I made a powerpoint explaining my choice of institutions and why they would produce my film. When we were developing the idea in pre-production, we carefully thought about different cinematography and mise-en-scene. We wanted the thriller to look visually good and therefore as if it was expensive to make. As a result, I researched into Metro-goldwyn-mayer: An american production and distribution company, known for films such as The Hobbit, Hercules and the Bond franchise. Our idea displays the conventions of an espionage thriller, similar to the conventions in the films Spectre and Stormbreaker, both produced and distributed by Metro-goldwyn-mayer.

Furthermore, Columbia, an american film production and distribution studio of Sony pictures, partnered with Metro-goldwyn-mayer to create the latest Bond films. The studio has also created other thriller films, such as Spiderman, Men in black, Ghostbusters and American Hustle.

These distribution companies are for big hollywood films, which I believe at this moment would suit the style of our thriller.

Film studios (1) from elewis99


Film Product (Post-Production) Institution Research
Once we had finalised and produced our opening sequence, I looked back to my original research ideas and compared my explanations to if they were still valid with the result product.


This is my result product, I think we effectively portrayed the cinematography and mise-en-scene to how we pictured it to look. I believe the overall image of the sequence is dark and mysterious; created through lighting and shot compositions. If I were to watch this from an audience's point of view, with little knowledge about how this was produced - I would believe this sequence to have been produced with a bigger budget than what it actually is. 
I therefore believe that this opening sequence would be distributed by a big hollywood company. 

After researching further into different Hollywood companies that may distribute this film, I found and looked into 20th Century Fox; an american film studio, distributor, and one of the six major american film studios. This company has distributed many famous film series, such as Star Wars, Maze Runner, X-men, Die Hard, Night at the museum, Percy Jackson, Fantastic Four, Avator and Titanic. 

The studio was founded in 1935 by Joseph Schenck and Darryl Zanuck. In 1932, these two founders created 20th century pictures, before closing the company after discussing a merging with the financially struggling Fox Film. Fox Film's was rapidly declining in popularity. It's biggest star Will Rogers died in a plane crash weeks after the merger. It's leading female star Janet Gaynor was fading in popularity and leading man James Dunn was dropped due to heavy drinking. Schenck and Zanuck found that there was not much left to the studio. At first it was to be called Fox 20th century. Eventually it was called 20th century-fox film, in which the hyphen was dropped in 1985. Zanuck built Fox back to profitability - by signing young actors in contracts with the studios, and favoring popular biographies and musicals. Due to record attendance during WWII, Fox overtook M-G-M and become the third most profitable film studio. In 1953 the studio introduced CinemaScope in the hit film The Robe. The success of this film was so big that Fox agreed to install CinemaScope in theatres ($25,000 per screen), and to ensure enough product, Fox gave access to CinemaScope to any rival studio choosing to use it. 

When researching into this company, I considered many aspects. Such as the target audience, the style of film they produce (genres), budgets of films and features. In terms of my thriller, I now believe that in addition to Metro-Goldwyn-Mayer and Columbia pictures, 20th century fox would also be a very good option to sell my thriller to.


20th century also produces films of a similar genre to my thriller. They have produced many espionage films, such as Spectre and Bridge of Spies; Thrillers such as the martian and x-men apocalypse; and artistically composed cinematography, such as Suffragette.
 With this in mind, I think 20th century fox would make my thriller a success, as they can use the same directors and actors that they may have contracted with for other films.

Fox can also ensure the success of our film globally, as it deals with international distributions (Bridge of Spies was distributed by 20th century fox internationally) and is a household name.

This Means War Poster.jpgI also began researching into different directors and cinematographers who have worked for the institution. I believe my film would fit into the ethos of a more serious and less comical direction of film. For example, McG directed the 20th century fox romantic spy comedy This Means War. Although this is similarly an espionage film, the style of direction McG specialises in is more comical and light-hearted; and therefore will not suit the conventions of our thriller.

A few directors I found included:

  • Brian Percival: A british film director known for his work in The Book Thief and Downton Abbey. 
  • Chris Columbus, american filmmaker known for his contribution to the Harry Potter series and Percy Jackson.
  • David Fincher: known for directing Fight Club, House of Cards, The Curious Case of Benjamin Button, The Girl with the Dragon Tattoo and his latest film Gone Girl.


I discovered a cinematographer who specialises in more artistically composed films, such as Life of Pi. Claudio Miranda has also worked on films such as The Curious Case of Benjamin Button and Tron:Legacy. 
Another cinematographer I found is Jeff Cronenweth, known for his dim-lit, close-up long shot filming as shown in Fight Club, as well as The Social Network and Gone Girl. I personally think this cinematographer would be suitable for our thriller as he specialises in dark lit shallow depth of field shots "to keep the audience focused on what we wanted them to see."



The cinematography of Jeff Cronenweth
Known for it's safe reputation in creating successful films, 20th century is a reliable company that pretty much guarantees a successful profit for the film. 20th Century Fox is also owned by the media conglomerate 21st century fox. This conglomerate owns many different companies such as SKY, Fox broadcasting company, and Nat Geo Wild.

This therefore means that 21st century fox can horizontally integrate my film, by producing, distributing and promoting through many of it's owned products without spending much.

Here are some examples of marketing from 20th century fox:




This film studio doesn't particularly specialise in any genre, however they have previously produced many espionage thrillers fitting into the same conventions as mine. 

I attempted to create a movie poster that may fit into the espionage styled marketing by 20th century fox.


I believe the target audience for this studio is a wide range of 4-50.  As the studio produces many different types of films, it attracts different audience members of different ages and genders. From Peanuts the movie (2015) to Titanic (1997). This means that my target audience of 15-25 will be suited in this institution. 

My group and I chose to represent many particular social groups within our thriller piece, particularly gender and social class. However, in some aspects, we have used complete archetypes of these social groups, to keep the audience entertained and help build tension and mystery.

We only have one character in our opening sequence, a man in his early twenties. He is relatively tall, fair skinned, has blonde hair and brown eyes, along with a slim figure. The majority of these characteristics fit into the stereotype of a masculine figure. The typical stereotype would be blonde/brown hair, blue eyes, fair skinned, with a tall slim figure. Our particular character fits into the masculine genre, but is slightly unique, enticing the audience into something different from the typical image of a hero. We wanted to send an image of a young man working for a secret service in espionage.

The image of an espionage type figure is emphasised through the use of the suit as costume. The suit represents a higher-class status and produces a smart and professional look. This is generally what an audience member would see the spy wear in an espionage film.  The clean-cut suit suggests that he thinks of his occupation with respect, and is wealthy enough to buy a smart looking piece. In addition to this, the suit also represents a masculine figure; it’s fitting and powerful looking, suggesting a masculine dominant figure.


The messy and skewed tie suggests that the protagonist has been involved in some action, which may include physical violence. This is a representation of a stereotypical man, as the protagonist is violent and dominant. However, this is an archetype for our presentation of a high-class character; members of the higher social status are stereotypically viewed to take pride in their appearance.  In this instance, our protagonist has more important priorities on his mind than his appearance.  Similarly, the violent and dominant presentation is displayed through the many bloodstains splattered on the shirt, face and knuckles. This clearly shows the physical violence that has taken place prior the sequence, and therefore shows the protagonist to be a powerful and strong character.

The mise-en-scene: Costume, makeup and old-fashioned keys
The protagonist is surrounded by old-fashioned vintage looking keys. They are all bronze looking with antique designs and patterns. These are typically viewed as expensive, and therefore usually associated with being utilised by people with high class and status. As the protagonist becomes frustrated towards the antique keys, the environment contrasts with his character. The protagonist’s panicked reaction, shown through facial expression, is an archetype of high-social class members, who would be more comfortable around the antique style keys.

We used fast paced cuts when editing the sequence, to build up a sense of panic and tension. This shows the character to be frantic and scared, the archetype of a masculine and calm heroic male figure. Additionally, we used fast shots to exaggerate this panic. For instance, we used a fast pan to show the audience what the protagonist is looking at. The speed of this shot suggests that he is frantic and stressed to find the right key. This goes against the typical conventions that we see in a stereotypical man, who is usually seen as a calm and cunning hero.
The fast pan and fast paced editing adds a sense of panic

We directed our actor to be really frustrated and anxious about the situation, which resulted in lots of swearing and shouting. This dialogue is very frequent throughout the sequence and it is very clear that he is under extreme stress. This represents men to be verbally violent and masculine, as it is viewed that men swear generally more than women; but also he is under incredible pressure, and doesn’t handle the situation well. The lack of calmness towards the problem represents the protagonist as an archetype of typical male characteristics: which is to be calm and controlled in a stressful situation as they are the dominant figure.  Additionally, people of a high status are also seen as to be powerful and dominant, meaning that they may too be calmer in stressful situations. This ironically contrasts with the conventions shown through the protagonist, who’s dressed like a high-class member yet he certainly is not acting like one.
It is clear through his facial expressions and dialogue that he is frustrated


Additionally, the dialogue is very colloquial and more common than mature language. This suggests that the protagonist comes from a more common working class background, as his dialect is similar to theirs.

We included a long shot, which is angled slightly higher than eye level. This is when the protagonist turns around and rattles the door for the first time. This high angle shot also shows the whole set full of keys compared to the protagonist. The scale of the protagonist against the keys displays him in a weak position, as he looks smaller. Furthermore, the high angle of the shot shows the protagonist to look weak and submissive, a contrast to the conventions people normally think of in a man: strong and dominant.
The long shot makes him look weak



We also chose to place a drip sound effect, and added reverb to make it sound like there is a leak in the prison. This dripping sound effect connotes images of a dirty, unmaintained, and cheap surrounding, which contrasts against the stereotypical high-class look of the protagonist. Typically, people think of high-class members to be in clean and well-maintained wealthy environments.
The clip when the drip sound is at it's peak



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This is our final media product titled 'The Salvatore'

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